MY STORY

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The start

What I remember most about my dad is how hard he pushed me. “You have a responsibility to make the world a better place, and your 100% is not enough,” he’d say. I didn’t fully get it back then; I was just a girl in a little Chilean town, living under a dictatorship. The “world,” for me, was small and surrounded by fear and injustice.

So I became a journalist to speak out, and a political scientist to give my convictions more depth. Eventually, I moved to Washington, D.C., and suddenly the map got bigger. The world was now full of possibilities, and I became relentless.

The road so far

Over the past 20 years, I’ve advised country presidents, led government communications, supported non-profits on every continent, run public affairs in the private sector, built institutions from the ground up, worked with international organizations, and contributed to media. 

I’ve been in the rooms where strategy is made, on the ground where change is fought for, and in the noise of public debate.

Why Areté

When I decided to work independently, I realized that what I bring is a way of seeing the whole picture. I’ve been on every side of the table, so my approach is holistic. That 360° view is often missing, and organizations trying to do good deeply need it. That’s what areté actually means: the idea that excellence is only possible when it’s whole, and embraces every dimension of what you can be.

I’m sure my dad never heard the word areté, but I think that’s exactly what he meant. And if today I can help others reach their fullest potential and go beyond their 100%, I believe we all stand to make the world a better place.